Those familiar with the affiliate marketing industry, will understand that the landscape is always changing, with old trends dying out and new profitable trends emerging. One of the hottest new trends in affiliate marketing today are cryptocurrencies. This growing affiliate marketing niche offers great profit potential due to the ongoing hype surrounding Bitcoin and other cryptocurrencies. The numerous stories of investors who became quite wealthy trading digital currencies have quickly spread and as more countries adopt these digital coins, its popularity and value are quickly growing. As a result, this means that more people are taking an interest in cryptocurrencies, which translates into a larger target market to promote affiliate crypto campaigns that focus specifically on the cryptocurrency and forex trading category.
It is important to understand the difference between the two current, main types of crypto affiliate programs currently available before you dive into this affiliate marketing niche. One type of crypto affiliate program is where you drive leads to a crypto exchange, where the leads open an account and can actually purchase, store and trade digital currencies through the exchange. The other very popular option for crypto affiliates is to drive traffic to a CFD / Forex brokers where the leads can then trade cryptocurrency CFDs (Contract For Difference). With CFDs, the leads open an account with the broker, but they do not actually purchase or store cryptocurrencies but instead speculate on the price movements of the digital currencies. Crypto CFD trading has proven to be highly profitable for affiliates, especially if the affiliate marketing network or broker offers an all-inclusive service that enables the leads to sign up, trade effectively and to profit.
The number of crypto affiliate networks continues to grow consistently, with a focus on a variety of different product and service niches. It is important if you are looking into choosing a good crypto affiliate network program that fits your individual needs and goals, to have a firm grasp on the available niches.
Although crypto affiliate networks have the possibility of serving any niche in the consumer market, there are few specific niches and industries which crypto affiliate networks tend to target. The following are some of the most common niches for crypto affiliate networks:
There are numerous new affiliate networks being created on a regular basis. Some of these will be affiliate marketing networks which are branching out into the online trading niche. Others will be new startup networks which have decided to focus their business model solely on the cryptocurrency space.
Despite cryptocurrencies being a newer affiliate marketing niche, you should still use just as rigorous due diligence when determining which network to join as you would any other affiliate marketing category. You may want to choose a network which focuses solely on the cryptocurrency space, since that network will be putting all of its resources into creating more opportunities in this particular niche, instead of being spread out over the numerous affiliate marketing categories out there.
Also, you should perform your usual due diligence in confirming the legitimacy of the potential networks you are thinking about applying to. This is one advantage of choosing a more established affiliate marketing network, despite the network not focusing exclusively on the cryptocurrency category. If you are already a part of an affiliate marketing network, you may want to check to see if the network has already or has plans to expand into the cryptocurrency category. Another plan is to partner with an affiliate marketing network that is recognized as being a leader in the cryptocurrency space. An example of this is Algo-Affiliates that provides its affiliates with access to the top brokers and crypto service providers in the industry as well as to a wide range of effective marketing tools.
With the crypto affiliate niche still in its growth phase, now is the window of opportunity to gain experience and become a super affiliate in this niche. Algo-Affiliates have been involved in crypto for some time now and have gained extensive experience in what works, which products are in demand and how to optimize. Take the time to really learn about digital currencies and about the different brokers, services and products available in this space. This will ensure that you have the knowledge to promote trading cryptocurrencies properly, helping you to drive your traffic more effectively.
An ICO (Initial Coin Offering) is a used as fund raising method by the developers of a cryptocurrency. This is a type of crowdfunding method but there are also private ICOs. An ICO can be viewed as similar to an IPO where a company offers shares in the company, however instead of receiving stocks the investor receives tokens. In order to create hype and demand for the new crypto currency, there is usually a major marketing and promotion campaign. The creators of ICOs commonly implement affiliate marketing into their business model.
Although it is quite speculative, if you happen to jump on board an affiliate marketing offer for an ICO that happens to become extremely popular, you will surely be rewarded handsomely. Essentially, you will be a beneficiary of the resources utilized to create a successful and effective ICO marketing campaign. On the other hand, if an ICO fails to gain any traction among investors, you may feel you have wasted your valuable time. Based on this, it is always a good idea to do extensive research around the ICO before beoming involved.
It really does not make any business sense in the long run for crypto affiliate networks to scam their affiliate partners. An affiliate which is able to make consistent profit is worth much more than the short-term gains from not paying earned commission to affiliates. Some affiliate marketing networks have even put out fake offers to make a quick buck, instead of cultivating an affiliate network that would bring in much more profit in the long-term. Again, this reiterate the value of working with a reliable and reputable network like Algo-Affiliates.
The following is an overview of the three most common scams in the crypto affiliate marketing scene which you should be aware of:
It was not until recent years that Bitcoin and other cryptocurrencies have become more well-known and popular in the mainstream. This might mean that there is only a small segment of the overall population that would be interested in seeing advertisements and promotions related to cryptocurrencies. This targeted audience will have a stronger than average understanding of blockchain technology and how it functions. Generally, these people will be more proficient and knowledgeable about technology in general and will have a penchant for identifying future technological trends. Therefore, effective advertising and promotional content aimed at this audience will require significant knowledge of market psychology, financial markets and current events. Also, you will need to understand cryptocurrencies and how they can be traded profitably so that you can promote a brokerage or automated trading software effectively.
Most of the existing commission model schemes will be the same for the cryptocurrency affiliate marketing niche, as with most other niches. Cost per action (CPA) or various revenue share models are the most common ways affiliate marketers in the cryptocurrency space are paid. Make sure you fully understand the payouts and the requirements before you sign up with an affiliate marketing network.
There are various methods available to effectively promote your cryptocurrency marketing campaigns. Despite this, it is important to note that the available promotional avenues for affiliate marketing in the cryptocurrency niche is constantly changing. This is mainly because cryptocurrencies are extremely volatile and regulations around the world are still a grey area in many places but are always evolving.
A highly effective methods of advertising is push notifications. This is when smartphone users opt-in to receive messages via an app that sends various messages which are aimed to ultimately drive traffic and conversions to your marketing campaign.
Despite Facebook banning advertising related to cryptocurrency, social media is still a useful avenue to promote cryptocurrency-related services and products. You can still create business pages related to cryptocurrencies; you are just not allowed to buy paid advertisements on Facebook for this niche. You could post informational and promotional content with your affiliate marketing link on your business page or even on your personal page.
Additionally, Twitter is still a viable advertising avenue for cryptocurrency niches, even if it does not have the same amount of people on the network as Facebook. In fact, there is a significant and growing community of cryptocurrency enthusiasts on Twitter which you should definitely consider tapping into for your marketing endeavors. Reddit is another online platform which has a decent-sized community of cryptocurrency enthusiasts.
Another common and viable promotional method for all affiliate marketing categories, including the cryptocurrency niche, is designing and building your own website. The content on the website should be engaging, fresh and regularly updated. You should implement SEO techniques to maximize your web traffic. Also, the content on your website should work towards increasing your credibility as an expert in cryptocurrencies. You may want to include a blog on your website for current events related to cryptocurrencies, such as upcoming ICOs or breakthroughs in adoption of cryptocurrencies by the mainstream global financial system.
Advertising in online trade publications, which specialize in covering the cryptocurrency markets, is a great way to target those who are already looking for information about cryptocurrencies. However, the disadvantage to this promotional avenue is that it can be quite expensive. Banners on these niche web publications can be thousands of dollars per week or more.
Of course, just like any other legitimate affiliate marketing category, cryptocurrencies is not a get rich quick scheme. It will take plenty of hard work, research and dedication to successfully profit from your cryptocurrency affiliate marketing campaigns. If you are not already familiar with and knowledgeable about blockchain technology, you will have to make sure you educate yourself before formulating your marketing strategy aimed at the cryptocurrency category. Additionally, you will have to be consistent with posting regular fresh content. However, in the end, all of your hard work will pay off if you are committed and dedicated; just like any other affiliate offer. If you’re serious about capitalizing from this exciting and dynamic niche, then it is certainly worth connecting with the Algo-Affiliates team who have become industry leaders with their range of crypto offerings.